At this year's IPEX trade show in the U.K. city of Birmingham
from May 18 to 25, 2010, Heidelberger Druckmaschinen AG
(Heidelberg) will be showcasing the latest developments in its
product and service portfolio. The company's stand in Hall 8
will focus on current market trends such as lean, environmentally
friendly production for print shops. "Our aim is to ensure that our
customers are well positioned to face future challenges, and we
will work with them to develop and successfully implement new
business options in a changing environment," stated Heidelberg CEO
Bernhard Schreier.
Heidelberg still offers the best price-performance ratio in
the industry thanks to numerous prepress, press, and postpress
innovations combined with the integration of all process steps. The
successful entry of Heidelberg into the large-format sector in 2008
underlines the fact that innovations and, above all, greater
customer benefits are the driving forces behind investments in the
industry. "For Heidelberg, IPEX is a trend barometer and also an
opportunity for the printing industry in 2010," said Schreier.
Despite initial positive signs in some parts of the world, it
is still too soon to anticipate a significant turnaround in the
economy in the near future. "Companies who invest in new
technologies and new areas of business now, though, will be well
positioned for the future," stated Schreier. Heidelberg would be
using the trade show to continue redefining parts of the market
with further innovations, he said. "Our customers expect us to
boost their competitiveness with the latest technologies and a
comprehensive service portfolio. We will definitely meet their
expectations at IPEX," he stressed.
Heidelberg provides local support for its customers with a
wide range of services that pave the way for sustainable business
success. "We will also optimize and expand our range of products
and services," stated Schreier. The digital printing was a market
segment with excellent prospects that customers would increasingly
add to their portfolios and for which Heidelberg was looking for a
suitable partner, he explained. "We have the ideal service and
logistics network for this, which gives us a clear competitive
edge," Heidelberg's CEO stated. He added that the two technologies
were predicted to successfully continue side by side on the future
market.
Schreier also underlined that it was vital not to ignore the
structural changes in the industry, but to adapt to them. He added
that the global print volume of just under EUR 400 billion was an
encouraging sign for the development of the market and that, when
the economy picked up again, commercial printing would recover too
and lead to new investments in this offset market segment.
Packaging printing has enjoyed greater stability during the crisis
and offers growth potential for Heidelberg. "We have systematically
geared our range of products and solutions to the requirements of
our customers in both market segments and ensured that they
represent the state of the art. This makes us confident that both
our customers and our companies are extremely well positioned for
the recovery to come," concluded Schreier.
For further information:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Thomas Fichtl
Phone: +49 (6221) 92 5900
Fax: +49 (6221) 92 5069
E-Mail:
thomas.fichtl@heidelberg.com
Heidelberg at IPEX 2010:
The terms
HEI Performance and
HEI Value reflect the extensive portfolio of
state-of-the-art technologies and services from Heidelberg for the
economical and environmentally friendly production of print
products. At the trade show, the company will be providing
practical demonstrations to highlight how media service providers,
print shops, and postpress specialists can act on current market
trends and adapt their portfolios accordingly. Heidelberg will be
demonstrating how to optimize business and production processes
across the entire value added chain of sheetfed offset printing,
while also minimizing their environmental impact.
The numerous practical demonstrations will enable visitors to
the event to find out how they can achieve economic success with
short-run high-end print applications, stand out from the crowd
with creative print applications, and make the Internet an integral
part of their business strategy.